Yes, Ann Improv Festival
Marketing Coordinator / Content Creator
As Marketing Coordinator and Content Creator for the inaugural Yes, Ann Improv Festival, I developed the festival’s visual identity and managed marketing across social media, web, email, print, venue displays, and partner channels. My work included campaign strategy, graphic design, copywriting, content creation, website updates, email marketing, performer and sponsor promotion, and on-site festival materials.
The four-day event brought 250 performers from 16 states to Ann Arbor, attracted thousands of attendees, generated nearly $250,000 in ticket sales, and included multiple sold-out performances at the Michigan Theater.
